Social media for handyman businesses, one hour a month
Most handyman businesses are too busy on jobs to post. You don't need to be a marketer. You need real photos of your work and one hour a month. Here's the routine, plus a free shot list and post ideas for handyman work.
Free: the Handyman photo shot list
Two minutes on every job. Ask the homeowner first, and never show the address.
- Before and after of small fixes (they add up)
- A to-do list, all checked off
- Clean installs: shelves, TV mounts, fixtures
- Patch-and-paint jobs where you can't find the patch
- Your tools and truck on the job, with no customer address showing
Post ideas homeowners like
- Small fixes that keep small problems small
- How to hang heavy things the right way
- What to check around the house each season
- When a job needs a licensed pro instead
By season
- Fall: weatherstripping and drafty doors
- Winter: indoor to-do lists
- Spring: deck and fence repairs
- Summer: screens, doors and outdoor fixes
The one-hour-a-month routine
- All month: drop your best job photos into a "To post" album on your phone.
- Once a month: give a free AI tool (ChatGPT, Claude or Gemini) your photos and a few words about each job. Have it draft 8 posts in your voice, then edit every one so it sounds like you. Keep hashtags to three or fewer, like #[YourTown]Handyman.
- Schedule the next four weeks: Facebook and Instagram in Meta Business Suite, Google posts in your Google Business Profile. Both are free. Meta schedules up to 29 days ahead.
Keep it honest
- Only real photos of your real work. No stock or AI-made pictures passed off as your jobs.
- No fake reviews or testimonials. Ask before sharing a customer's words.
- Google posts: no phone numbers or emails in the text. Use the Call now button.
- Posting keeps your profile looking alive. It won't, by itself, move you up in Google's rankings.
Social Media Helper Kit · Handyman edition
Want every step done for you?
The kit gives you the voice card, the month-planner and post-writer prompts, and exact scheduling steps for Facebook, Instagram and Google.
$39 one time · 30-day money-back guarantee. See what's inside
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