Social media for HVAC companies, one hour a month

Most HVAC companies are too busy on jobs to post. You don't need to be a marketer. You need real photos of your work and one hour a month. Here's the routine, plus a free shot list and post ideas for HVAC work.

Free: the HVAC photo shot list

Two minutes on every job. Ask the homeowner first, and never show the address.

The old unit next to the new one
A dirty filter next to a clean one (people love this one)
A clean finished install: tidy wiring, neat line set, level pad
Your tech's hands at work (faces only with their OK)
Your truck on the job, with no customer address showing

Post ideas homeowners like

How often to change your furnace filter
What that new noise from your system might mean, and when to call
Why the outdoor unit needs a couple of feet of clear space
What a tune-up actually checks

By season

Fall: furnace tune-up reminders, first-cold-night tips
Winter: what to do if the heat goes out
Spring: AC tune-ups before the first hot week
Summer: keeping cool in a heat wave, thermostat tips

The one-hour-a-month routine

All month: drop your best job photos into a "To post" album on your phone.
Once a month: give a free AI tool (ChatGPT, Claude or Gemini) your photos and a few words about each job. Have it draft 8 posts in your voice, then edit every one so it sounds like you. Keep hashtags to three or fewer, like #[YourTown]HVAC.
Schedule the next four weeks: Facebook and Instagram in Meta Business Suite, Google posts in your Google Business Profile. Both are free. Meta schedules up to 29 days ahead.

Keep it honest

Only real photos of your real work. No stock or AI-made pictures passed off as your jobs.
No fake reviews or testimonials. Ask before sharing a customer's words.
Google posts: no phone numbers or emails in the text. Use the Call now button.
Posting keeps your profile looking alive. It won't, by itself, move you up in Google's rankings.

Social Media Helper Kit · HVAC edition

Want every step done for you?

The kit gives you the voice card, the month-planner and post-writer prompts, and exact scheduling steps for Facebook, Instagram and Google.

$39 one time · 30-day money-back guarantee. See what's inside

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