Social media for painters, one hour a month

Most painters are too busy on jobs to post. You don't need to be a marketer. You need real photos of your work and one hour a month. Here's the routine, plus a free shot list and post ideas for painting work.

Free: the Painting photo shot list

Two minutes on every job. Ask the homeowner first, and never show the address.

• Before and after of the same wall or exterior
• Prep work (taping, sanding, patching): proof you don't cut corners
• Crisp cut lines up close
• Cabinet or trim details
• Your crew at work (faces only with their OK)

Post ideas homeowners like

• How to pick a paint color you won't regret
• Why prep matters more than the paint
• How long exterior paint should last
• Flat, eggshell or satin, in plain words

By season

• Fall: last call for exterior painting
• Winter: interior projects
• Spring: book exterior work early
• Summer: exterior season, decks and fences

The one-hour-a-month routine

1. All month: drop your best job photos into a "To post" album on your phone.
2. Once a month: give a free AI tool (ChatGPT, Claude or Gemini) your photos and a few words about each job. Have it draft 8 posts in your voice, then edit every one so it sounds like you. Keep hashtags to three or fewer, like #[YourTown]Painter.
3. Schedule the next four weeks: Facebook and Instagram in Meta Business Suite, Google posts in your Google Business Profile. Both are free. Meta schedules up to 29 days ahead.

Keep it honest

• Only real photos of your real work. No stock or AI-made pictures passed off as your jobs.
• No fake reviews or testimonials. Ask before sharing a customer's words.
• Google posts: no phone numbers or emails in the text. Use the Call now button.
• Posting keeps your profile looking alive. It won't, by itself, move you up in Google's rankings.

More for painters

• Missed-Call Text-Back for painters
• Estimate Follow-Up for painters
• Which AI helper should your shop hire first? (2-minute quiz)