Social media for restoration companies, one hour a month

Most restoration companies are too busy on jobs to post. You don't need to be a marketer. You need real photos of your work and one hour a month. Here's the routine, plus a free shot list and post ideas for restoration work.

Free: the Restoration photo shot list

Two minutes on every job. Ask the homeowner first, and never show the address.

Drying equipment set up (fans, dehumidifiers)
Moisture readings going down over the days
The finished, rebuilt space
Your team in protective gear (faces only with their OK)
Your truck on the job, with no customer address showing

Extra care: damage photos come from a homeowner's worst week. Always ask first, and never show anything that could identify them.

Post ideas homeowners like

What to do in the first hour after a water leak
Why mold can show up within days
What to photograph for your insurance claim
How to shut off water and power safely

By season

Fall: getting ready for storm season and roof leaks
Winter: frozen and burst pipes
Spring: flooding and sump pumps
Summer: storm damage and AC drain-line leaks

The one-hour-a-month routine

All month: drop your best job photos into a "To post" album on your phone.
Once a month: give a free AI tool (ChatGPT, Claude or Gemini) your photos and a few words about each job. Have it draft 8 posts in your voice, then edit every one so it sounds like you. Keep hashtags to three or fewer, like #[YourTown]Restoration.
Schedule the next four weeks: Facebook and Instagram in Meta Business Suite, Google posts in your Google Business Profile. Both are free. Meta schedules up to 29 days ahead.

Keep it honest

Only real photos of your real work. No stock or AI-made pictures passed off as your jobs.
No fake reviews or testimonials. Ask before sharing a customer's words.
Google posts: no phone numbers or emails in the text. Use the Call now button.
Posting keeps your profile looking alive. It won't, by itself, move you up in Google's rankings.

Social Media Helper Kit · Restoration edition

Want every step done for you?

The kit gives you the voice card, the month-planner and post-writer prompts, and exact scheduling steps for Facebook, Instagram and Google.

$39 one time · 30-day money-back guarantee. See what's inside

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