Social media for roofers, one hour a month

Most roofers are too busy on jobs to post. You don't need to be a marketer. You need real photos of your work and one hour a month. Here's the routine, plus a free shot list and post ideas for roofing work.

Free: the Roofing photo shot list

Two minutes on every job. Ask the homeowner first, and never show the address.

Before and after from the street (no house number showing)
Old, curling shingles next to the new roof
Flashing and detail work up close
Your crew working safely (faces only with their OK)
Your truck on the job, with no customer address showing

Post ideas homeowners like

Signs your roof needs a look after a storm
How long different roofs usually last
What to do if you spot a leak inside
Why your gutters matter to your roof

By season

Fall: roof checks and gutter cleaning before winter
Winter: leak calls and what to do until we get there
Spring: storm and hail checks
Summer: replacement season, heat and sun wear

The one-hour-a-month routine

All month: drop your best job photos into a "To post" album on your phone.
Once a month: give a free AI tool (ChatGPT, Claude or Gemini) your photos and a few words about each job. Have it draft 8 posts in your voice, then edit every one so it sounds like you. Keep hashtags to three or fewer, like #[YourTown]Roofing.
Schedule the next four weeks: Facebook and Instagram in Meta Business Suite, Google posts in your Google Business Profile. Both are free. Meta schedules up to 29 days ahead.

Keep it honest

Only real photos of your real work. No stock or AI-made pictures passed off as your jobs.
No fake reviews or testimonials. Ask before sharing a customer's words.
Google posts: no phone numbers or emails in the text. Use the Call now button.
Posting keeps your profile looking alive. It won't, by itself, move you up in Google's rankings.

Social Media Helper Kit · Roofing edition

Want every step done for you?

The kit gives you the voice card, the month-planner and post-writer prompts, and exact scheduling steps for Facebook, Instagram and Google.

$39 one time · 30-day money-back guarantee. See what's inside

Launching soon. Join the list for the early-bird price.