Social media for plumbers, one hour a month
Most plumbers are too busy on jobs to post. You don't need to be a marketer. You need real photos of your work and one hour a month. Here's the routine, plus a free shot list and post ideas for plumbing work.
Free: the Plumbing photo shot list
Two minutes on every job. Ask the homeowner first, and never show the address.
- The leak or clog before, and the clean repair after
- The old water heater next to the new one
- A tidy finished install under the sink
- Your tech's hands at work (faces only with their OK)
- Your truck on the job, with no customer address showing
Post ideas homeowners like
- Where your main water shut-off is, and why to know it
- What never to put down the disposal
- Signs your water heater is near the end
- How to stop a running toilet
By season
- Fall: protect outdoor faucets before the first freeze
- Winter: how to keep pipes from freezing
- Spring: sump pump checks before the rain
- Summer: hose bib and irrigation leaks
The one-hour-a-month routine
- All month: drop your best job photos into a "To post" album on your phone.
- Once a month: give a free AI tool (ChatGPT, Claude or Gemini) your photos and a few words about each job. Have it draft 8 posts in your voice, then edit every one so it sounds like you. Keep hashtags to three or fewer, like #[YourTown]Plumber.
- Schedule the next four weeks: Facebook and Instagram in Meta Business Suite, Google posts in your Google Business Profile. Both are free. Meta schedules up to 29 days ahead.
Keep it honest
- Only real photos of your real work. No stock or AI-made pictures passed off as your jobs.
- No fake reviews or testimonials. Ask before sharing a customer's words.
- Google posts: no phone numbers or emails in the text. Use the Call now button.
- Posting keeps your profile looking alive. It won't, by itself, move you up in Google's rankings.
Social Media Helper Kit · Plumbing edition
Want every step done for you?
The kit gives you the voice card, the month-planner and post-writer prompts, and exact scheduling steps for Facebook, Instagram and Google.
$39 one time · 30-day money-back guarantee. See what's inside
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