Social media for remodelers and general contractors, one hour a month
Most remodelers and general contractors are too busy on jobs to post. You don't need to be a marketer. You need real photos of your work and one hour a month. Here's the routine, plus a free shot list and post ideas for remodeling work.
Free: the Remodeling / General contracting photo shot list
Two minutes on every job. Ask the homeowner first, and never show the address.
- Before, during and after, from the same corner of the room
- Close-ups of finish work: tile lines, trim, hardware
- Demo day (people love demo day)
- Your crew at work (faces only with their OK)
- The finished space in good light
Post ideas homeowners like
- How long a kitchen or bath remodel really takes
- What to decide before demo day
- Questions to ask any contractor before you hire
- Where the budget usually goes
By season
- Fall: get on the schedule before the holidays
- Winter: plan spring projects now
- Spring: basements, decks and outdoor living
- Summer: projects timed around vacations
The one-hour-a-month routine
- All month: drop your best job photos into a "To post" album on your phone.
- Once a month: give a free AI tool (ChatGPT, Claude or Gemini) your photos and a few words about each job. Have it draft 8 posts in your voice, then edit every one so it sounds like you. Keep hashtags to three or fewer, like #[YourTown]Remodeling.
- Schedule the next four weeks: Facebook and Instagram in Meta Business Suite, Google posts in your Google Business Profile. Both are free. Meta schedules up to 29 days ahead.
Keep it honest
- Only real photos of your real work. No stock or AI-made pictures passed off as your jobs.
- No fake reviews or testimonials. Ask before sharing a customer's words.
- Google posts: no phone numbers or emails in the text. Use the Call now button.
- Posting keeps your profile looking alive. It won't, by itself, move you up in Google's rankings.
Social Media Helper Kit · Remodeling / General contracting edition
Want every step done for you?
The kit gives you the voice card, the month-planner and post-writer prompts, and exact scheduling steps for Facebook, Instagram and Google.
$39 one time · 30-day money-back guarantee. See what's inside
Launching soon. Join the list for the early-bird price.